What Is a Signature or Premium Online Course

10/8/2018

Maybe you’ve been thinking about creating an online course, but then heard these terms “Signature” and “Premium” and got a little confused.

I mean does that matter really? You just want to create an online course, so does it need to be signature or premium? And if so, what is the difference?

Well, let's talk about the difference between signature and premium online courses in this episode!

Watch The Video, Listen, or Read Below!

So maybe you are an entrepreneur, a creative person, an artist, a coach, a business owner, somebody who is looking to create an online course.

You know that in your business you're going to be able to magnify your time that way and reach more people, and maybe even have a side income that's on autopilot.

There's many reasons why to create an online course.

Maybe you know them, maybe you don't but that's not the topic at hand. This is really about the difference between these two names that you might have heard.

So, of course, there's an online course, but then what is a signature course or a signature offering?

And what is a premium online course? Is there a difference at all?

Why do they have these titles?

All right. We're going to dive right in and we're going to start with a signature course.

What Exactly Is A Signature Course?

This is something that it's like a signature offering and just like you might have this somewhere in your business if you're doing some kind of service, you would have this for a course.

So this is the course that you're known for or the offer, either one.

But we're really talking about courses here so if you have a signature offer, how can you wrap that up into being a signature online course that people go through?

It can be any kind of course but the main thing is, it's truly a representation of who you are, what you represent, what you do. It has to be something that you are good at.

I started with sewing and then I moved into the fashion design and then I started teaching people how to set up their own fashion design businesses or their own sewing teacher businesses.

Now I'm doing video production because I have years of filming experience. And I'm teaching branding and marketing from over 20 years of having my own online businesses and representing myself as a fashion designer.

So you can see how it doesn't have to just be one area, but whatever area of expertise that you're currently in.

That's what you want to build this course around, something that you're really solid in...that you believe in...that you know that you can teach others.

You have to find what you're good at and then also what people want. Sometimes those don't always match up. Sometimes you create something that has less, but the goal is to find a perfect match!

A Few Of My Signature Course Examples

In my online course, Lights, Camera, Teach, I actually teach a "Hub" method. It has the hub in the middle and then it has the different courses that go around it like spokes on a tire. You can also call them spin-off courses.

The main one is in the middle and usually the most expensive priced course.

For me, it's my $1500 be a sewing teacher program. That's in the middle and then they can get these other programs that I spent the last five to seven years creating.

After they buy the main program the can add my Kids Sewing, Sewing Fashion, Little Fashion Designers, or Road to the Runway licensing.

The same thing with Lights, Camera, Teach. It's my main course on teaching how to produce and promote your own online courses with videos.

It's a whole one-year-long program. It is my most expensive signature course and the one that I put the most emphasis on.

In fact, I do my entire Katrina Marie Studios YouTube channel to promote that course.

But then I'm also working on spin-off courses like Bespoke Brand Styling, B-scene Boot Camp, Colors That Convert.

Do You Have a Signature Course Idea?

Maybe you have a course idea like one of mine. A main course, a signature course, that you can then add to.

I mean, of course, that's like the ultimate goal is to kind of get away from maybe what you're doing right now that's taking all your time and maybe instead you become a course creator.

You don't have to do it full-time though. You can totally just make your course and have that be a part-time thing. Maybe one day a week, maybe a half a day a week, but I actually do this full time.

I make a lot of videos and I have all those different courses and all those different students that I have to support. So you might be the same way.

Now as far as a signature course price range.

It can be like $295, $495, $995 or $1495. It's usually a little more expensive. And then maybe you get like 12 payments of $99 so maybe you space it out payment plans. But they're usually somewhere in that price range.

Honestly, I feel like anything that's less expensive than $295, it's a little bit harder to market. I do have courses that are less but usually I try to wrap them up into a bundle more more.

In general, the pricing on signature course is going to be a bit lower than premium.

What Is a Premium Course?

This can be a course that stands above everything that you're doing, but typically it also stands above other people in your industry.

So you're putting a premium price on it so that people look at your course and they say, "Wow! That one must be good because it's more expensive."

This is very common if you go to somebody like a doctor or somebody that's an expert. You know, if they're getting $100,000 for one day with them, you're like, "Wow! They must be really good."

They set themselves up to be like an expert and it's by their price. Premium pricing has been done for years on many different products.

I commonly see it a lot in fashion because I was a fashion designer for years and years. So there's bridge lines and then there's couture. These garments are priced much higher at $1000, $2000 or $10,000.

But, you can get cute dresses for $100. It's just because that designer has decided to go with a premium pricing on her designs on her line.

Also make up products, you know? You can go to Etsy and find great skin care that's homemade by people or you can go to Sephora and get stuff that is like $80 a bottle.

Premium pricing has been around for years. So then premium pricing on courses, it's basically the same thing. You do have to make sure that your product can get a premium price.

What Is The Price of a Premium Course?

So, unlike designer clothing, you can't just say "I want to get a ton of money for this course" and then set your course price.

You must be able to prove that you can get a solid outcome for people
You must have a whole plan that you plot out with support

If you're not currently doing online courses, you can use your actual students and clients as case studies. If you can show that you've got people results, then you can add them into a sales page.

Then you will want to make sure you can get your online students similar results in your online course.

That is really what the difference on a premium course is...the results!

You can actually have a signature course that's also a premium course. So you can be known for something and have a premium price on it.

So premium prices are usually $2000, but they can go up to $10,000, $20,000 or $100,000.

They can include options, like one-on-one coaching, done-for-you services, maybe a master mind or a group coaching. All of these things that offer more access to you make it more of a premium product.

It's not just something that they buy...it's not a home study.

It's something that you actually put your time into, a little extra time every week to support your clients and students to make sure that they get the results they need.

A lot of us need hand holding and we want people to connect with, that is what a premium online course can do for them.

I have a Facebook group for all my courses, but in my Lights Camera Teach course, I also have Q&A calls, a mastermind option and even one-on-one options.

So, that's really the difference between the two.

Now, It's Your Turn To Decide On Your Course

If you are thinking about creating a course, what are you thinking about creating it on? Is is going to be a signature course? Can you find something that matches up perfectly with what you do?

And are you going to be able to get that premium price for it?

Or are you okay with just getting $500?

Maybe you're just coming out of the gate and you're like, "Well, I don't know if I'm quite worth it. Maybe you'll charge $500.

Maybe you'll inch it up and get $1000. Maybe eventually it'll be that premium product that I want it to be with the premium pricing.

So go ahead and leave a comment in the comments below!

I Also Want To Mention My Course Creators Road Map!

If you are a maker, creative entrepreneur, or coach, who wants to make videos for an online course my road map is a great place to start.

To download it, you can go to http://lightscamerateach.com/roadmap

I'll walk you through the 12 stages of producing and promoting an online course and there's also a free training that goes along with it.

If you decide we are a good fit and you want to join me in my 1-year program, I'd love to help you create your course!

I would love to see what you can create. I would love to help you create it. I love creating courses, and I love marketing them and promoting.

That's really what I've been stepping up into these last years because sometimes we can get stuck being more of the producer and creating. So if you are a creative person then you totally understand what I'm saying.

But, stepping out and promoting a course is just as important as creating it.

All right, so that's really all I have for this topic.

If you like this video, please like it and subscribe to my channel and remember to leave a comment. I love to hear from you and see what you want to create.

Alright, see you later. Bye.