Lacking In Confidence to Make Videos For Your Business

Are you lacking the confidence to make videos? Do you feel like every time you think about making videos you get scared?

You start thinking about how many times you will mess up, how you’ll forget what to say, and how stupid you’ll look.

Maybe you’ve even tried making videos before and it resulted in a big fat failure. 

Watch The Video, Listen, or Read Below!

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Hi, Katrina Marie here. So today we're going to talk about if you feel like you're lacking confidence to make videos for your business.

I know that this is totally a feeling that you can have at times. It doesn't matter whether you're just thinking about creating videos or you've created them for eight to 10 years.

Each time you go to make a video, you can still have the fear of what to say, what to do, how you look. All of those confidence issues can come rushing in.

Even with this, I had problems. I started to make this video and I was like that's not right. So it does happen, but there are ways to move past it.

So today I'd like to give you five tips to make you more confident on camera and hopefully it will allow you to get started or keep going.

Alright, so let's dive right into these.


#1 - Fake it to make it

So can you think about how you would be if you were good on camera?

Don't think about fears and doubts and “what if I mess up”.

Just step up into that person that you want to see, that you want others to see. It's kind of like being the best version of yourself. You're just going to pretend that that is you.

It's a very common phrase, “fake it till you make it”. So it's kind of the same thing. Fake it to make it, just means you're going to make that video, and you are going to do everything you can to be that person.

You're not really pretending once you do it. You just say, “Okay, I'm going to make that video and I'm going to write down what I'm saying and I'm going to say it confidently.”

If you have problems with speaking, or if sometimes you stutter, or you pause, or you say a lot of “ifs, ands, ums”, just calm down a little bit and do it.

Imagine yourself without doing that. So if you need to slow down a little bit on camera to talk more clearly, you can do that.

The point is just what can you do to it?

It's all about fake it to make it. If you just keep that in your head and say “Yeah, I'm not very good on camera. So I'm just going to pretend like I am.” it may help.

Try It on for size and see if it helps you.

#2 -  Stand like you know it

If you have been on camera and you were kind of timid and shy, and you couldn't really look at the camera because you were nervous, so you forgot what you're gonna say. You may want to try a different posture.

Try standing straighter, taller, upright. Stand like you know it. 

Now I’m standing really tall, which is not normal for me, but it is a huge difference between what I was just doing. I don't want to go back to the slouching. 

So can you stand upright? 

Can you make your eyes brighter? Can you really bring on that energy that says, I know what I'm doing, I know what I'm talking about and I'm going to stand here in front of you and I'm going to present. 

This way you're kind of bringing in the energy and something about standing up taller, like that really helps. If you're sitting in a chair and you're slouching and you're kind of lackadaisical and lazy, then you are going to kind of present that way.

So I was taught as a young girl, the importance of standing. It was one of my first jobs working for my parents, to standing at a table about this size. I was I think 12 years old. I had to pretend that I was 16 to get into the trade show. 

I stood there all day for three days making jewelry and showing store buyers how to use the product that my parents were selling. It was glittered, marbled, rag papers. I would show them how to make jewelry out of it. 

There was some embossed leathers, and all kinds of crazy stuff because my mom was an artist. 

So I had to stand at that table and present and my dad always taught me that when you're selling anything at a trade show, you stand up, you never sit at the back of the booth, at a table being bored because nobody will come to you.

But if you stand right outside the booth, or you stand at a table and you present something, people will come up and want to see. 

So it's the same thing in your videos. Stand like you know it. 

#3 - Don't back down or away

This is more about looking at the camera. You are going to look the camera in the eye, but you're actually looking at your audience in the eye. 

So you don't want to be bashful. You don't want to back down. You want to just say your message. You want to say it. You want to look at them with confidence as you can tell.

Side note: I kind of slouched back down into my comfortable position, but you have to find what's comfortable. I feel like talking to a friend and be a little more comfortable is better for me because I've got to maintain it for three hours or four hours while making videos. 

If you're just doing a two minute video or a five minute video, maybe you can stand differently. 

But again, we're actually talking about not backing down. So show that you're confident with looking at the camera. Sometimes you may look away. I look in two different directions, usually if I’m thinking. It's okay for your eyes to wander a little bit. 

The best way to connect with somebody is to actually look at them. If you're not really looking at them, they're not going to look back at you because they're going to think that you're ignoring them.

So don't back down or away. All right, let's find out what's the number four. ​

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#4 - Dress like a leading lady

So if you have ever gone to try out for a play or something and you wanted that star part, you're going to dress the part. 

I'm not saying dress like I am. I'm just dressing like this for this series, but you want to think about all your wardrobe and all your videos and think about how you're presenting yourself. 

You want to dress the part. 

So if you are professional, you want to dress professional. If you are a designer, then you want to just kind of funky and show your style. If you're a stylist, same thing. So you want to be yourself, but kind of magnify it.

I alway say you should upscale your look. 

Once you get on video, if you have just something drab on (like a sweatshirt with a messy bun and not much makeup) you not going to look very polished. You're not going to look like you put much effort in. You want to actually put in the effort. 

Hair and makeup is part of that. And, if you are making a lot of videos, that time kind of gets divided. So if you're making five videos in a day, then it takes you an hour to do makeup, so it’s really only 10 minutes for each. 

Then you know, putting the time in to find your clothing. Again, that might take a little bit of time. You might have to go shopping, you might have to find clothes and your wardrobe. 

I have made a video on that before, so you can watch that here. 

#5 - Harden Yourself Up

So just like you would put plants outside before the spring to harden them up, you want to do the same thing for yourself. 

If you are not very confident on video, you want to take these steps. Everything that I've already said, plus this one to gain that confidence that you need. 

You get that by watching, by replaying, by practicing. So you want to get very familiar and very used to watching yourself on video. You want to make notes of what you like and what you don't. 

If you find that there's something that you don't really like and you're not comfortable with it and you feel like people might be a little uncomfortable with that, then you don't want to do that. You want to cut that out. 

Of course you can do editing and cut out pieces in the editing process. While you're filming videos you want to go in and we play them back and watch some to make sure it’s okay. 

It can be really hard to eliminate “Ums, and buts in your speaking. 

It might be that you talk that way for a while, so you’ll have to eliminate that stuff in the editing process. If you can watch a video and you can take notes and you can say, I'm saying too many ands and buts, then that's going to just help you. 

Usually you have to kind of slow down a little bit to eliminate some of those, but it's just going to be this process that you go back and forth. 

You've got to get comfortable with watching yourself. That is going to harden you up. 

It might be harsh reality. You might watch yourself and you might hate it and you might do it again, but you have to keep doing it. Find those flaws and fix them, eliminate them. 

Make it so that you like what you see on video and you become more confident on video. 

So that's basically my five tips and I hope that one of these tips, if not all of them, helps you to become more confident. 

It's really just a matter of practice. Makes Perfect. And I know that if you keep showing up and keep doing videos, you will become more confident with them.

Just like everything in your life. 
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Now, I want to mention my Course Creators Road Map

If you are a maker, creative entrepreneur, or coach, who wants to make videos for an online course my road map is a great place to start.

To download it, you can go to http://lightscamerateach.com/roadmap

I'll walk you through the 12 stages of producing and promoting an online course and there's also a free training that goes along with it.

​If you decide we are a good fit and you want to join me in my 1-year program, I'd love to help you create your course!

And, I would love to hear from you!

If you want to leave a comment below, please leave one below. 

Let me know why you are not feeling confident on camera. What is it that you feel like makes you not confident? Did these tips help you? 

I really do want to hear what do you think is holding you back from making your videos? 

Anyways, that's basically it. 

So, I will see you again in another video. Bye.

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